World Co-creation Day 2012
Award Distribution at WCD 2012
The second edition of the World Co-creation Day was celebrated at Park Global School of Business Excellence at Coimbatore on August 8, 2012. FORCE honoured Godrej & Boyce with FORCE Shared Value Award 2012 for its ChotuKool co-creation project. (Read the citation)
Caption: Dr M Manickam, Vice Chairman, Sakthi Group, presenting FORCE Shared Value award certificate to Ms Shweta Kumari, Project Manager, chotuKool, Godrej & Boyce.
The post-event newsletter of World Co-creation Day 2011
World Co-creation Day is being celebrated every year on August 8, the birthday of late Prof C K Prahalad, who is credited with coining the word, "co-creation", and proposing a deeper level of partnership between businesses and consumers, in an article he co-authored with Prof Venkat Ramaswamy, for the Harvard Business Review, in 2000.
The first ever World Co-creation Day was organized by Forum for Co-creation Excellence (FORCE), in India at Coimbatore, the birth place of Prof Prahalad, on August 8, 2011, in association with Park Global School of Business Excellence, a business school. FORCE is a not-for profit association of professionals interested in applying the core concepts of co-creation in business, social organizations, and governments.