Director, WATSAN Envirotech (P) Limited, innovator of
world’s cheapest natural water filter, Natural Terafil, has been awarded, here
today, with FORCE-PARK Shared Value Award for 2014, an award instituted by
Forum for Cocreation Excellence (FORCE) and PARK Global School of Business Excellence
(PGSBE) to recognize product and business innovations for Bottom of the Pyramid
The award was presented by Mr A J Balasubramanian, Vice President, CVT Technology Solutions
(P) Ltd at the fourth edition of World Cocreation Day, organized by FORCE and
PGSBE, to celebrate the birth day of Prof C K Prahalad, and to promote
cocreation management principles.
The post-event newsletter of the first edition of World Co-creation Day 2011
World Co-creation Day is being celebrated every year on August 8, the birthday of late Prof C K Prahalad, who is credited with coining the word, "co-creation", and proposing a deeper level of partnership between businesses and consumers, in an article he co-authored with Prof Venkat Ramaswamy, for the Harvard Business Review, in 2000.
The first ever World Co-creation Day was organized by Forum for Co-creation Excellence (FORCE), in India at Coimbatore, the birth place of Prof Prahalad, on August 8, 2011, in association with Park Global School of Business Excellence, a business school. FORCE is a not-for profit association of professionals interested in applying the core concepts of co-creation in business, social organizations, and governments.